rig-sdr

A Claude Code rig that runs the full solo-founder SDR motion: find ICP-fit accounts, draft cold emails, plan follow-up sequences. Drafts only — you review and send.

Built for solo founders, AI-native operators, and vibe coders doing outbound without an SDR team.

What it does

Three skills on top of a shared prospects/ and drafts/ folder:

Skill	Input	Output
/find-accounts <keyword>	ICP in icp/icp.md + Apollo connector	outputs/{date}-accounts.md — scored ranked list
/draft-cold-email <slug>	prospects/{slug}.md	drafts/{slug}/touch-1.md
/plan-sequence <slug> <date>	prospect + touch-1 send date	drafts/{slug}/touch-{2,3,4}.md + cadence.md

Layout

rig-sdr/
  CLAUDE.md           # rig orientation (read by claude on every session)
  README.md           # this file
  rig.toml            # rig manifest
  icp/                # YOUR ICP (edit before first /find-accounts)
    icp.md            # placeholder; replace with your real ICP
    scoring.md        # ranking rubric
    exclusions.md     # domains to skip
  library/            # shipped writing assets (editable)
    voice.md          # voice spec for the writing skills
    banned-phrases.md # refusal list applied to every draft
    winning-samples.md# tonal anchors for touch 1
    cadences.md       # 3-touch spacing presets
    angles.md         # angle library for touches 2–4
  prospects/          # YOUR prospect records (gitignored)
  drafts/             # generated drafts (gitignored)
    {slug}/touch-1.md, touch-2.md, touch-3.md, touch-4.md, cadence.md
  outputs/            # generated prospect reports (gitignored)
  .claude/skills/
    find-accounts/
    draft-cold-email/
    plan-sequence/

First run

1. Install the rig

   rig use hub:hugo/rig-sdr
   cd ~/rigs/hugo/rig-sdr   # or wherever rig installed it
   

2. Add the Apollo connector (one-time, only required for /find-accounts)

   In Claude, open Customize → Connectors, search for Apollo.io, authenticate via OAuth. The mcp__apollo__* tools become available in any Claude Code session afterwards.

   No .mcp.json, no API key in .env. If you skip this step, /draft-cold-email and /plan-sequence still work against a manually-built prospect list.

3. Fill your ICP

   Edit icp/icp.md. Replace every "REPLACE ME" with your real industry, size band, geography, decision-maker titles, signals, and anti-signals.

   Optionally edit icp/scoring.md (the ranking rubric) and icp/exclusions.md.

4. Launch claude

   claude
   

5. Run the motion

   /find-accounts software
   

   Output lands at outputs/{today}-accounts.md. Pick the tier-1 rows, drop one record per prospect at prospects/{slug}.md (loose schema below), then:

   /draft-cold-email jane-doe-acme
   /plan-sequence jane-doe-acme 2026-06-01
   

Prospect record schema (loose)

prospects/{slug}.md:

name: Jane Doe
title: VP Engineering
company: Acme Health
domain: acme.example
signal: raised $10M Series A two weeks ago   # or "(none)"
notes: prior at Stripe; talks publicly about API design

Tools required

• claude (Claude Code CLI)
• Apollo connector via Claude Customize > Connectors (optional, only for /find-accounts)

Boundaries

• Drafts only. No send.
• No invented data.
• Append-only on prospects/, drafts/, outputs/.
• Minimum 3 days between sequence touches.